analytics-manager-at-nawiri-group

Job Description:

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Nawiri Group has interests in a portfolio of leading responsible travel companies and supports a range of impact organizations and initiatives in some of the greatest, globally important natural wilderness areas on the African continent. While each of our travel operators have their own distinct commercial approach and positioning, they all contribute to our overall vision and the focus of our non-profit impact activities: to create a future where vital natural ecosystems and local communities thrive together.

Analytics Manager

ROLE SUMMARY

This is an opportunity to join a highly valued and dynamic team that supports a range of functions across the group in a creative, challenging and collaborative environment, where your ideas will be as valued as your marketing and technology expertise.
Working across multiple B2C brands, websites and online marketing channels, the role is at the intersection of the business, technology, data and third parties, and will be responsible for ensuring we have the right technology and processes in place to reach our digital marketing objectives effectively and efficiently.

KEY RESPONSIBILITIES

Implement and configure tracking in Google Analytics and Google Tag Manager to effectively track web key performance metrics and marketing activities.
Contribute to analytics strategy and planning to improve our measurement capabilities.
Effectively collaborate with cross-functional peers to deliver high-quality measurement of web and app performance.
Delivers high-quality implementations within data collection project timelines.
Ensure the quality and consistency of event taxonomy and data flows.
Collaborate with various business teams such as Development, Product, Marketing and Business Intelligence, to understand the requirements of data needed to drive business decisions.
Technical documentation writing related to event taxonomy and data layer implementation requirements.
Troubleshoot tracking and diagnose issues within source code, platform configurations, and tracking tags, providing recommendations for improvement and implementing solutions.
Communicate effectively with developers to explain what an implementation is designed to accomplish.
Build and scope out advanced analytics solutions such as Server-side tagging. Communicate the benefits of advanced solutions to the team and C-level stakeholders.

Job requirements
QUALIFICATIONS

Tertiary Qualifications in Marketing or related field, or equivalent work experience.

SKILLS AND EXPERIENCE

A minimum of 4 years’ experience in a web analytics environment with focus on digital marketing.
Proven expert knowledge in GA4, including data exports to Big Query, Measurement Protocol and Offline Data Integration with marketing partners, as well as cross-domain tracking.
Google Tag Manager expert with experience in Server-Side Tagging, CAPI and Enhanced Conversions.
Experience in setting up and maintaining measurement plans.
Experienced in working with a development team to action tagging requirements
Use of audience creation and passing audience data between platforms for targeting.
Strong aptitude for identifying problems, troubleshooting issues and problem-solving with an open-minded and strategic approach.
Passionate about marketing technology with a strong growth mindset.
Experience in designing and building solutions with HTML, XML, and Tagging.
Ability to code/script in JavaScript (Python is a plus).
Proficiency in SQL.
Knowledge of CRO tools (Desired).
Ability to visualise and troubleshoot data in Looker Studio.
Knowledge of Analysis techniques for Data Integration, Data Warehousing, and Google Cloud.