Job Description

The Paid Social Media Marketer is responsible for the managing, executing and optimisation of paid social media plans and efficient day to day management of paid social media campaigns in line with key KPI’S.

Responsibilities

• Formulating campaign strategy, researching potential marketing channels analysing competitors, and testing.
• Building campaigns and analysing performance, identifying strategic opportunities, facilitating change to achieve and exceed expectations and KPIs.
• Project managing the processes required to proficiently run and create campaigns.
• Support the Ecom Head and brand team with; research, insight and support around datasets that lead to effective cross-channel media strategies and tactics.
• Deliver insight reports on campaign performance.
• Build effective and logical media plans based on business objectives.
• Upskill other members of the team, where required, on best practice paid social campaign execution.
• Support the wider team to improve their understanding of paid social.
• Help to develop and implement paid social media measurement frameworks and KPIs.
• Interrogate and identify opportunities to build better paid social media plans and processes.
• Develop and implement comprehensive social media strategies to enhance brand visibility and awareness across multiple platforms.
• Collaborate with cross-functional teams to ensure social media campaigns are integrated with overall marketing initiatives and business objectives.
• Work closely with Brand Managers to amplify brand reach and awareness across social platforms.

Qualifications

• 3-5 years’ experience in digital marketing with social media being a key focus area.
• An in-depth knowledge of the technologies and processes involved in running Paid Social campaigns.
• Knowledge & experience of using Facebook Business Manager, Twitter Ads Manager, Tiktok Ads Manager and prospecting and retargeting tools.
• Facebook Blueprint certified (preferred)
• Advanced knowledge of Microsoft Excel and PowerPoint
• Excellent people and communication skills
• Proven experience in social media marketing with a focus on conversion objectives, brand marketing and brand awareness.
• Strong reporting skills with an analytical mindset
• An ability to interpret data and draw actionable insights to drive decision-making.