Role Purpose/Business Unit:

• The role of the Senior Segment Marketing Manager is to define the segment marketing strategy and plan for a specific segment or segments and is responsible for growing market share, NPS, brand consideration, the customer base and ARPU of this/these segment(s) and for developing and delivering the segment P&L targets. The role leads a cross-functional team across the business to develop and deliver clear insights, branded positioning and a roadmap of propositions and activities for the segment(s).

Your responsibilities will include:

Segment marketing strategy and plan:

• Understand the market, competitors and segment opportunities - Identify customer and commercial opportunities through actionable insights
• Define simple and differentiating segment branded claims and propose activities, propositions and customer experience developments to substantiate these
• Define a Segment Marketing plan/roadmap and deliver against this
• Define and drive segment distribution and customer/channel investment initiatives
• Define pricing strategies and initiatives using insight to differentiate and behavioural characteristics to create value
• Lead, define, drive and support excellence in go to market execution, coordinating execution of new propositions

Deliver and improve segment performance/P&L:

• Track and regularly report on segment performance, proposing improvement initiatives
• Improve customer experience

Lead cross-functional segment teams:

• Lead teams from all functions to deliver segment plans and improvement initiatives

The ideal candidate for this role will have:

• Matric essential and
• A minimum relevant 3 year Marketing degree or equivalent essential
• A minimum of 8 years relevant experience essential with proven marketing experience managing successful consumer propositions

Knowledge:

• Marketing strategy
• Marketing planning
• Insights gathering & analysis
• Project execution
• Proposition development

Skills:

• Presentation
• Leadership
• Reporting
• Commercial & financial acumen

We make an impact by offering:

• Enticing incentive programs and competitive benefit packages
• Retirement funds, risk benefits, and medical aid benefits
• Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies