Role purpose
Function the coordinator of all Seeds related selling activities in the CFS Unit for a geography.
Coordinate the Seeds, and digital strategy and insure implementation into the farmer level.
Support collaboration and track squad / hybrid performance and implement strategies to improve sales.

Key responsibilities and tasks

• Manage the strategy with Co-Ops and buying groups in the region
• Define and implement key account strategy for buying groups and Co-Ops.
• Manage the strategy with farmers via the RADL Segmentation
• Develop clear territory plan to drive growth and to defend market share
• Determine seeds sales budgets and forecasting within the squad and liaise with forecasting and 5 year plan team in the supporting squad
• Complete monthly forecast compilation and alignment with forecast review teams monitoring forecast accuracy and deviation from budget.
• Liaise closely with Supporting squad structures to ensure alignment with strategies.
• Track sales figures on seeds while monitoring sell in and/or sell out and channel inventories.
• Ensure squad is actively planning and keeping account information up to date on Salesforce
• Ensure squad members are using RADL classification to plan account visits
• Ensure squad members are applying segmentation analysis on Salesforce
• Encourage and monitor team members learning on Bayer Academy
• Track team performance on financial metrics, sell in, sell out and Climate Fieldview accounts
• Safe keep our seeds sales policies, market funding and pricing with key farmers

Experience, Skills and Qualifications

• Bachelor’s Degree in Agriculture or Marketing/Business Administration
• Business and customer centric minded
• Ability to drive change in complex and stable organization while not being disruptive to the business.
• Ability to collaborate/communicate with and develop internal and external partnerships
• Good Microsoft Office skills (Excel / Power Point / Word) a prerequisite
• Excellent communication and presentation skills. Fluent in English, oral and written, is required.