Organisation : Legendary Foods Limited

Position: FMCG – Sales Executive

Location: Accra

About the Organisation : Legendary Foods is at the forefront of food technology, crafting alternative protein products to address the protein needs of West & Central Africa using advanced insect agriculture. Headquartered in Ghana, we are on a mission to revolutionise protein consumption and increase protein accessibility by advancing our farm technology, introducing innovative products, and expanding our market presence across the African continent and beyond.

Role Description : Legendary Foods is looking for a passionate individual to lead the organisation’s sales function, drive FMCG sales growth, direct sales strategy, and be a business leader in the organisation for the Greater Accra Region and potentially other regions in Ghana

Duties of the role:

Sales Leadership

• Responsible to design, execute, monitor and adapt sales strategy
• Assess and implement methodology to increase B2C & B2B sales
• Identify new channels and develop distribution strategies for local and international markets.
• Identify gaps or areas of improvement in current sales channels.
• Collaborate with business analysts to extract meaningful sales data for strategic purposes
• Establishes volume and revenue goals to maximise profitability for the Company.
• Monitors reports on sales performance vs. budget.
• Effectively manage and coach designated sales team
• Manage and enforce credit terms of the company

Engage in Active Selling

• Strategically identifying potential B2C and B2B clients to grow small to large business accounts through initiating and closing the sales on products
• Maintaining a professional network of potential clients/customers and business opportunities.
• Generate sales by prospecting leads, cold calling and negotiating advantageous deals.

Planning of Marketing Events & Marketing Activities

• Preparing and communicating product promotions and special sales to customers.
• Strategize and execute well-thought-out targeted marketing plans and promotional activities to increase product exposure, customer traffic and sales.
• Collaborate with retailers to strengthen product exposure with optimal locations, shelf positions and signage.
• Prospecting new opportunities by identifying promising advertising campaigns and negotiating deals

Manage Customers + Customer Feedback

• Document and train sales team members to accurately document and record customer complaints, liaise with appropriate internal departments to relay precise information
• Resolve product or service problems by clarifying the customer’s complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution.

• Liaising with field sales, retailers and wholesalers to understand product requirements and limitations

Inventory & Team Management

• Supporting all sales team members to drive growth and development.
• Supervising, optimising and adapting current field sales strategies
• Developing monthly sales targets for team players.
• Monitors and measures the workload of sales staff to ensure the best process is in place.
• Manage and participate in inventory control for the purposes of theft control, food safety and to optimise profitability
• Additional responsibilities upon request.

Candidates should be adaptable and flexible with the understanding that Legendary Foods is a quickly growing company and it is a start-up environment.

Requisite Skills:

• Active sales experience in FMCG
• Experience managing relationships with distributors, wholesalers and retailers.
• Customer Relationships, Customer Retention, Market Research.
• Ability to multitask (not in a given moment but over days and weeks), prioritise and manage time effectively.
• Customer orientation and ability to adapt/respond to different types of characters
• Proven customer support experience
• Excellent communication skills (oral & written)
• Ability to work in a fast-paced environment
• Ability to pivot & adapt, mobilise resources quickly
• Driven by results and sales
• Must be willing to move around and travel to hot and congested areas.
• High level of integrity.

Compensation: Compensation commensurate with experience. Compensation will be part base + part bonus based on targets, and medical insurance available after the probation period ends.