A reputable rural Bank in the Bono East Region of Ghana invites applications from suitable candidates for the following position: Marketing Officer
Job Purpose
• The Marketing Manager shall be the Head of the Marketing Department and shall be responsible for the planning, management and execution of all marketing initiatives and the day-to-day marketing functions of the bank
Job Description
• Will be required to set up the Marketing Department
• Responsible for the planning, management and execution of all marketing initiatives and the day-to-day marketing functions of the bank
• The successful applicant shall lead the team to develop and implement a marketing programme that will be in alignment with the overall bank’s strategic objectives set
• Direct, supervise and coordinate the marketing staff
• Collaborate with the management team headed by the CEO to develop targeted marketing activities that will assist in the achievement of brand/agency goals
• You will facilitate, lead and manage new product development processes to come up with attractive, suitable and market responsive product for the bank
• Review the performance of the bank’s products and service on monthly basis
• Execute targeted marketing campaigns, including development and coordination of advertising (traditional and digital), agency signage’s and website content
• Assure all forms of advertising meet compliance requirement and marketing standards
• Ensure the bank’s website content is updated with relevant and up-to-date resources and information to help customers and the general public with their financial needs
• Conduct periodic market surveys to assess consumer taste and general market dynamics
• Conduct regular feedback exercises to monitor customer satisfaction and ongoing service quality
• Monitor and co-ordinate staff participation in local events ni a manner that will enhance credibility of the bank
Qualification Required & Experience
• First Degree in Marketing, Banking and Finance, Economics or related field or acceptable professional qualification such as ACCA, CA, ACIB?, CIMA etc. Masters Degree in a related field is an added advantage
• The preferred candidate should have at least 5 years of demonstrable experience as a marketer or in a related field
• Age Limit: 25-40 years
Location: Bono East Region
How To Apply For The Job
Interested and qualified applicants should submit their application and detailed CVs with copies of certificate to the address below:
Or mail to:
The Chief Executive Officer
Kintampo Rural Bank Plc
Post Office Box 98
Kintampo-B/ER
Closing Date: 15 March, 2024
