Brac Ghana Savings and Loan LTD is seeking to recruit Marketing and Communications Manager
Purpose
• The Marketing and Communication Manager will oversee all internal marketing and communication activities of the institution
Major Responsibilities
Communications and Marketing For BGSL (70\%)
• Ensure the development and implementation of a flexible and result oriented communications strategy for both internal and external communications
• Generate ideas and create content for social media/digital channels. Develop content that is easily understandable and readers can connect with. Write and edit programme participant/client stories, scripts for videos, blogs, case studies, factsheets, capacity statements and annual reports
• Regularly monitor the BGSL’s web page and sections to identify information that needs to be updated and collaborate with the BI Microfinance Communications team
• Conceive media strategies and plan/implement those strategies to enhance the positioning of BGSL within the local media
• Conceptualise and organise special events for BGSL to support its advocacy initiatives with a view to reaching core audiences
• Provide creative planning and execution support to develop social and behavior change materials in coordination with internal and external design teams, product, impact and social performance experts and various functional
• Support internal communication by closely working with cross-functional departments and executing campaigns to boost employee morale, loyalty and a value driven culture
• Identify media and campaign opportunities and work collaboratively with the wider BRAC international communications team to improve overall outreach and visbility efforts. Ensure brand consistency, boost media engagement through effective PR, and organise campaigns to enhance visbility of the OneBRAC brand
Programme Support (20\%)
• Support to develop presentations, speeches, talking points for the CEO and coordinate relevant opportunities for speaking engagements
• Ensure that BRAC Branding Policy, Communication Policy, BRAC Style Guide are consistent in communication materials including the use of logo, font, letterheads, email signatures and be the first point of contact for all staff regarding brand consistency
• Conduct trainings on brand and communications policy for staff
• Support knowledge management, SPM, product, HR and other cross cutting functions to organise campaigns and ensure agreed messages and brand guidelines are maintained in report presentations and external communications
• Coordinate field visits by various BRAC stakeholders
Qualification Required & Experience
• A Bachelor’s Degree with concentration in communication, journalism, marketing
Experience
• Minimum of 2 to 3 years of working experience in a Global NGO and 4 years of professional experience in communications, graphic design, public relations and media production with a good mix of creative and technical expertise
Professional Degree / Certification
• Professional certification in the field is a plus
Location: Accra
How To Apply For The Job
All qualified and interested persons should send their cover letters and CVs along with photocopies of educational certificates to:
Please state the name of the position on the cover letter
Closing Date: 30 January, 2024
Female are encouraged to apply
