We are looking to hire a Sales and Marketing Manager who will play a pivotal role in developing, implementing, and overseeing marketing strategies and campaigns that drive brand awareness, customer engagement, and revenue growth for our company.
Job Summary
• This role involves managing a marketing team, collaborating with cross-functional departments, and delivering creative, data-driven solutions to meet organizational objectives.
Responsibilities:
• Develop and execute comprehensive marketing plans to promote products/services and enhance brand visibility.
• Identify target markets and customer segments, tailoring marketing efforts accordingly.
• Monitor market trends, customer behavior, and competitor activities to adjust marketing strategies.
• Manage, mentor, and lead the marketing team, setting clear performance goals and providing regular feedback.
• Foster a collaborative and high-performance work environment.
• Develop and manage the marketing budget, ensuring optimal allocation of resources.
• Monitor expenditures and ROI for marketing campaigns and initiatives.
• Oversee the development of marketing materials, including content, advertising campaigns, and promotional content.
• Coordinate with creative and content teams to ensure consistent messaging and branding.
• Manage the company’s online presence, including the website, social media, email marketing, and other digital platforms.
• Oversee SEO and SEM efforts to improve online visibility and drive traffic.
• Monitor and analyze marketing performance metrics and KPIs.
• Prepare regular reports and provide insights to upper management for decision-making.
• Conduct market research to identify trends, opportunities, and threats.
• Analyze competitor activities and market dynamics to formulate strategies.
• Plan and execute marketing campaigns, promotions, and events.
• Collaborate with relevant teams to ensure successful event execution.
• Cultivate relationships with the media, influencers, and industry partners.
• Manage media inquiries and coordinate press releases and communications.
• Ensure consistent and compelling brand messaging and positioning.
• Monitor and protect the company’s brand image and reputation.
Qualification Required & Experience
Requirements:
• Bachelor’s degree in marketing, Business, or a related field.
• Proven experience in marketing management with a track record of successful campaigns.
• Strong leadership and team management skills.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools, analytics, and emerging marketing technologies.
• Creative thinking and problem-solving abilities.
• B2B,B2G and B2C onboarding.
• Ability to work effectively in a fast-paced, dynamic environment.
• Knowledge of industry trends and compliance with relevant laws and regulations.
Location: Kumasi
