Wakanow

  • Accra
  • Wakanow
Job Description:

  • The Growth Manager will be responsible for developing and executing

    growth strategies that drive user acquisition, engagement, and retention.

    The ideal candidate has a strong understanding of the fintech landscape,

    is data-driven, and possesses a creative mindset to implement innovative

    growth tactics.

    You will work closely with cross-functional teams, including Marketing,

    Product, and Data Analytics, to identify growth opportunities and execute

    campaigns that drive results.

    • Develop and implement comprehensive growth strategies to drive user acquisition, activation, retention, and monetization.
    • Analyze data to identify growth opportunities, monitor performance metrics, and optimize campaigns to achieve targets.
    • Collaborate with Product, Marketing, and Data teams to design and execute growth experiments.
    • Conduct market research and competitor analysis to inform growth strategies and identify new market opportunities.
    • Develop and optimize user onboarding processes to increase activation rates and reduce churn.
    • Work closely with the Sales and Customer Success teams to create and implement strategies for upselling and cross-selling.
    • Use data-driven insights to create compelling content and messaging that resonates with target audiences.
    • Build and maintain relationships with external partners to explore co-marketing opportunities and partnerships.
    • Stay up-to-date with industry trends, tools, and best practices to continuously improve growth strategies.

    Requirements

    • Bachelor’s degree in Marketing, Business, Economics, or a related field. MBA or equivalent is a plus.
    • 3-5 years of experience in growth , or a similar role, preferably within the fintech, startup, or tech industry.
    • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
    • Excellent project management skills with the ability to manage multiple initiatives and prioritize tasks effectively.
    • Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
    • A self-starter with a growth mindset and a passion for innovation and problem-solving.
  • Aptitude Tests

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