Legendary Foods Ltd

  • Accra
  • Legendary Foods Ltd
Job Description:

  • Organisation : Legendary Foods Limited

    Position: FMCG – Sales Executive

    Location: Accra

    About the Organisation : Legendary Foods is at the forefront of food technology, crafting alternative protein products to address the protein needs of West & Central Africa using advanced insect agriculture. Headquartered in Ghana, we are on a mission to revolutionise protein consumption and increase protein accessibility by advancing our farm technology, introducing innovative products, and expanding our market presence across the African continent and beyond.

    Role Description : Legendary Foods is looking for a passionate individual to lead the organisation’s sales function, drive FMCG sales growth, direct sales strategy, and be a business leader in the organisation for the Greater Accra Region and potentially other regions in Ghana

    Duties of the role:

    Sales Leadership

    • Responsible to design, execute, monitor and adapt sales strategy
    • Assess and implement methodology to increase B2C & B2B sales
    • Identify new channels and develop distribution strategies for local and international markets.
    • Identify gaps or areas of improvement in current sales channels.
    • Collaborate with business analysts to extract meaningful sales data for strategic purposes
    • Establishes volume and revenue goals to maximise profitability for the Company.
    • Monitors reports on sales performance vs. budget.
    • Effectively manage and coach designated sales team
    • Manage and enforce credit terms of the company

    Engage in Active Selling

    • Strategically identifying potential B2C and B2B clients to grow small to large business accounts through initiating and closing the sales on products
    • Maintaining a professional network of potential clients/customers and business opportunities.
    • Generate sales by prospecting leads, cold calling and negotiating advantageous deals.

    Planning of Marketing Events & Marketing Activities

    • Preparing and communicating product promotions and special sales to customers.
    • Strategize and execute well-thought-out targeted marketing plans and promotional activities to increase product exposure, customer traffic and sales.
    • Collaborate with retailers to strengthen product exposure with optimal locations, shelf positions and signage.
    • Prospecting new opportunities by identifying promising advertising campaigns and negotiating deals

    Manage Customers + Customer Feedback

    • Document and train sales team members to accurately document and record customer complaints, liaise with appropriate internal departments to relay precise information
    • Resolve product or service problems by clarifying the customer’s complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution.
    • Liaising with field sales, retailers and wholesalers to understand product requirements and limitations

    Inventory & Team Management

    • Supporting all sales team members to drive growth and development.
    • Supervising, optimising and adapting current field sales strategies
    • Developing monthly sales targets for team players.
    • Monitors and measures the workload of sales staff to ensure the best process is in place.
    • Manage and participate in inventory control for the purposes of theft control, food safety and to optimise profitability
    • Additional responsibilities upon request.

    Candidates should be adaptable and flexible with the understanding that Legendary Foods is a quickly growing company and it is a start-up environment.

    Requisite Skills:

    • Active sales experience in FMCG
    • Experience managing relationships with distributors, wholesalers and retailers.
    • Customer Relationships, Customer Retention, Market Research.
    • Ability to multitask (not in a given moment but over days and weeks), prioritise and manage time effectively.
    • Customer orientation and ability to adapt/respond to different types of characters
    • Proven customer support experience
    • Excellent communication skills (oral & written)
    • Ability to work in a fast-paced environment
    • Ability to pivot & adapt, mobilise resources quickly
    • Driven by results and sales
    • Must be willing to move around and travel to hot and congested areas.
    • High level of integrity.

    Compensation: Compensation commensurate with experience. Compensation will be part base + part bonus based on targets, and medical insurance available after the probation period ends.

  • Aptitude Tests

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